Value Proposition
Rewards for credit and debit card usage have revolutionized the card industry, as reward incentives have become the driving strategy to a successful card offering. If you want your credit union debit or credit cards to be top of wallet, then consider offering your members something in return for their loyalty. CURewards is competitive and sophisticated — tapping into providing members everything they might want from airline miles to merchandise to cash. And the best thing about rewards is that they can be as beneficial for your credit union as they are for your cardholder − generating additional revenue from increased card usage and revolving balances.
CURewards is a dynamic program that awards points to cardholders based on card usage that can be redeemed for rewards, including:
- Cash
- World-class vacations
- High-end electronics
- Brand name personal, recreational and home products
- Jewelry
- Charitable contributions
- Credit union products or services
Benefits
- Enjoy the revenue generated from higher transaction and utilization rates for the products that are rewarded
- Deepen relationships with members by rewarding them for loyalty
- Increase usage among existing cardholders
- Attract new members and cardholders with an industry-leading rewards component
- Enjoy the flexibility to build a program that fits your credit union’s business needs — anything from rewards for specific transactions to rewards for the entire member relationship
Features
- CURewards can be earned on joint ATM/debit and credit accounts as well as adjoining business debit accounts
- “Member Loyalty Rewards” allow credit unions to link accounts and relationships into one consolidated rewards program, rewarding members for usage of credit union services beyond just ATM/debit and credit accounts
- Easy-to-use Web site, www.curewards.com, where cardholders can redeem points for brand name merchandise, travel, cash, gift cards and/or charitable contributions, or make a wish list of items
- Each credit union sets the rewards rate, redemption criteria and merchandise/travel options
- Ability for credit unions to create campaigns to encourage card and/or services usage
- Customizable marketing materials are available for campaign promotions