Value Proposition
Boost your credit union’s card portfolio performance with a 360-degree review of your debit and credit programs. Through our partnership with PSCU Financial Services on our card solutions, Corporate One members have access to AdvisorsPlus®. With AdvisorsPlus , PSCU will strategically evaluate and strengthen your existing card portfolios by developing and executing an actionable plan that harnesses areas of potential growth and improvement. This strategic counseling will maximize opportunities through new product offerings and strategic recommendations.
Benefits
- Increase your bottom line by fully maximizing your card portfolio performance
- Personalized service aligned to strategically address your credit union’s challenges and meet your specific business needs
- Objective, third-party analysis of and/or consultation on your card portfolio from industry-leading experts
- Receive actionable objectives that focus on achieving the results best suited for your credit union
Features
- Consulting Services: Using a P&L approach, PSCU’s Consulting Services team takes a deep look into your credit and debit portfolios and evaluates areas for potential growth and improvement. By leveraging their experience working with hundreds of credit unions and knowledge of the industry, they will translate their assessment of your portfolios into conclusive, actionable recommendations focused on enhancing the value of your existing products.
- Marketing Services: Use the latest marketing intelligence to develop successful campaigns that help substantially build your card programs. By employing proven techniques like data mining, predictive modeling and segmentation analysis, you can maximize results by getting the right offers to the right members at the right time. PSCU’s team will help you increase your marketing reach without impacting your other marketing efforts.
- Portfolio Management: For some credit unions, enhancing your card portfolio includes outsourcing. If that’s the case for your credit union consider outsourcing your card portfolios to an AdvisorsPlus Portfolio Management team. This team consists of industry veterans who complement your staff and relieve the burden of portfolio management so they can focus on credit union operations—even assuming the operational responsibilities of your card portfolio so you can focus on enriching your relationship with members. After an exhaustive review of your portfolio, your Portfolio Management team will provide recommendations for underwriting, collection policies and procedures, and opportunities for enhanced operational efficiencies.
- Portfolio Acquisition: AdvisorsPlus Portfolio Acquisition is the solution for credit unions that choose to sell their card portfolio. PSCU has a Preferred Partnership agreement that ensures your members will continue to be serviced by PSCU Financial Services. This minimizes the impact of the sale and keeps your portfolio within the credit union family.