ATM/debit solution “paying off” for newly converted credit unions

Participating credit unions have earned nearly $15,000 in rewards this fall

When Corporate One partnered with PSCU Financial Services to offer a comprehensive ATM/debit and credit program to credit unions, we knew we had a valuable solution on our hands. And, for the 45 credit unions who’ve already converted to the new program, the switch is already beginning to “pay off” in just the short time they’ve been on the program.

Working through PSCU allows Corporate One to offer a stronger, more comprehensive solution to credit unions in many ways. One of which includes the PSCU and brand-sponsored growth and incentive campaigns. Such programs allow credit unions on our ATM/debit solution to earn rewards for simply growing their programs:

• PSCU-sponsored growth campaigns are tailored for each credit union to target only those credit union members with low debit usage. The campaign, which includes high-quality direct mail paid for and coordinated by PSCU, incentivizes debit users through monetary rewards for increased debit usage.
• Brand-sponsored incentive campaigns provide monetary rewards back to the credit union for growth in their program, which is a great way for a credit union to earn additional return on investment and/or capitalize on any existing campaign they may be running among their membership.

These programs are a win-win for our members as they get the actual rewards attributed to the campaign as well as the benefits that go along with ATM/debit program growth, including increased revenue and member retention. Additionally, as credit unions on our ATM/debit program also become a member of PSCU when they sign-up for the offering, they are eligible for any concessions/dividends PSCU returns to their members.

Between the PSCU and brand-sponsored incentive campaigns and a recent concession PSCU returned to its members, credit unions on Corporate One’s ATM/debit program have received nearly $15,000 this fall (October and November) as a result of our newly improved solution. We’re happy to report that in addition to having a more robust solution, our ATM/debit program is making dollars and “cents” for our members.