Debit campaigns deliver 20% lift

Visa and MasterCard currently enrolling for spring 2011 incentive campaigns, don’t forget to sign-up by March 11

One of the key reasons we partnered with PSCU Financial Services on our ATM/debit solution is because they have a long history of incorporating effective campaign programming into their offerings. In fact, in 2010, usage campaigns for PSCU debit consumer and small business programs resulted in an average post campaign lift of 20 percent above the starting baseline for monthly transactions. Results like these mean nothing but success for the credit unions utilizing these debit campaigns.

With this in mind, credit unions on our ATM/debit solution are encouraged to take advantage of these campaigns when offered, as they truly can help build a successful, profitable debit program. As a reminder, both Visa and MasterCard are currently enrolling for spring 2011 rebate campaigns, providing incentives for increased signature debit and issuance during the specified campaign period. The deadline for enrollment is March 11. Credit unions on the PSCU ATM/debit platform should have received a letter from Corporate One on the respective campaign for which they are eligible in early February. If you did not receive a letter or have misplaced it, please do not hesitate to contact Amy MacMullen at amacmullen@corporateone.coop or by calling 866/MyCorp1, ext. 9339. It’s not too late to take advantage of this great opportunity.