Put the spotlight on savings during “America Saves Week,” Feb. 20-27

Free marketing materials and much more available to participating institutions

The recent economic crisis has helped bring about a needed awareness to the importance of having personal savings, with many Americans spending less and saving more because of the uncertain economic environment. Unfortunately, many people learned the importance of having a savings account, or “financial cushion,” because they had to rely on what they had to make ends meet in light of job losses and other financial difficulties. As a trusted financial institution to your members, you can leverage the upcoming “America Saves Week,” February 20-27, 2011, to further help your members focus on building their personal savings—whether for a rainy day, for buying that dream home, or putting a child through college. Whatever the end result, there is no doubt that a strong financial foundation will give your members the freedom to achieve it.

Create a buzz and establish goals for new accounts opened, new deposits, increased balances, new automatic savings sign-ups, new IRAs, CDs, and other savings and investment opportunities. You also may want to offer incentives for people to open or add money to their accounts during “America Saves Week.” Participating is easy. We encourage interested members to visit the official “America Saves Week” Web site for additional ideas and free marketing materials, including posters, flyers, animated Web graphics and much more.