Now is a great time to promote student loan offerings

Winter semester brings mid-year student loan surge

Most student lenders ramp up outreach efforts during the spring and summer, when college-bound students and their families are at the height of seeking financing for the next school year. While not as busy as the summer season, interest increases again during December, as this is when many students and families again focus on trying to fill in funding gaps and/or start the school year during winter semester. Given this annual cycle, credit unions offering the Sallie Mae Smart Option Student Loan™ might want to consider promoting the program throughout November and December. Now is a good time to place your student lending materials out for your members to easily see: posters in your lobbies, articles in member newsletters and, of course, placing the advertising Web tile prominently on your credit union’s homepage.