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Value Proposition

Combine investing and issuing with SimpliCD, a turnkey, full-service certificate of deposit program. SimpliCD does all the work; you get all the glory.

SimpliCD (“simplicity”) is a certificate of deposit program that enables credit unions to easily invest substantial funds in federally insured CDs or to generate liquidity quickly by issuing CDs to a nationwide market of potential investors. This turnkey program combines CD investing and issuing with the advantages of competitive rates and consolidated reporting.

SimpliCD is owned and operated by Primary Financial Company LLC, a credit union service organization owned jointly by corporate credit unions nationwide. Best of all, the benefits of SimpliCD can also be passed along to credit union institutional members through the Institutional Investor program.

Issuing Benefits:
  • A centralized way to raise funds and generate liquidity through federally insured CDs
  • Access to a nationwide market of institutional investors
  • A competitive alternative to other funding methods such as Federal Home Loan Bank advances, financial institution borrowing, brokers and subscription rate services
  • Assistance in developing the terms of issuance
  • The ability to pool investors into one CD, saving you time and money
  • You open one account, send one monthly interest payment and make one phone call to us. We make just one wire transfer to you. It's that simple.
  • The ability to issue certificates in amounts and terms that can be tailored to suit your asset/liability needs
  • Free market analysis. No longer will you have to pay to see what others are showing to attract funds in the national market. We shop the market for you
  • No direct expense for issuing
  • Weekly Issuance Indication Rate email updates

View Daily Rates

How Does It Work?

When you’re seeking deposits, give your Investment Services Representative a call at 866/MyCorp1. Working together with Primary Financial, we’ll analyze the market to set a rate to attract the deposits you need. Your offering will then be published to SimpliCD’s nationwide network of credit union investors. Primary Financial will act as custodian on your behalf and handle the paperwork just as they do on the investing side of SimpliCD. 

SimpliCD DTC Option

Do your credit union's liquidity needs exceed $200 million in deposits? The DTC market may be right for you. Issue DTC certificates with SimpliCD to potentially reach all U.S. credit unions with the safety of working with a credit union-owned entity.