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For CEOs: Corporate One's Annual Membership Survey

October 22, 2014

Dear Members:

Later this week, Corporate One will kick-off our new annual CEO Membership Survey. Your feedback is a key component in Corporate One’s commitment to providing quality service, product, and value to our member owners. Knowing how we are doing and what services our members’ desire helps drive our improvements and future initiatives. For the past several years, we’ve gathered such feedback through our many conversations and interactions and from in-person meetings, conferences, events and town hall meetings. Now, in addition to these tools, we are formalizing a new feedback process and instituting a Net Promoter Score® program at Corporate One, beginning with the launch of an annual Membership Survey to CEOs.

I encourage you to take this opportunity to tell us what we are doing well, where we can improve and how we can make our partnership with your credit union more rewarding than it is today. The Membership Survey will take between five and ten minutes to complete, and feedback will be analyzed to further improve your corporate, including the solutions we provide and the level of service we offer. The surveys will kick-off this week and be pushed out to a small group of CEOs each week until all CEOs have been asked to participate. The email invitation to complete the survey will come from a Satmetrix email address, the co-developers of the Net Promoter Score.

Corporate One has had the pleasure of working with the nationally recognized credit union service organization Member Loyalty Group to develop and administer our Net Promoter Score program. Member Loyalty Group, who is used by many credit unions across the country, including several of our members, has teamed up with Satmetrix to build a customized, comprehensive Net Promoter System for the credit union industry. In addition to the Membership Survey, Corporate One will use Member Loyalty Group to administer our event and implementation surveys, as well as other surveys in the future.

Corporate One is proud to serve your credit union, and we are grateful for your continued support and patronage. Through a more formal feedback process, we look to provide greater value to our member owners so that you can better serve your members. I sincerely appreciate your participation in the upcoming Membership Survey. Be on the lookout for a message from me in your inbox with a link to the survey.


Lee C. Butke