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From the CEO: Celebrating our 2014 achievements and planning for the future

January 7, 2015

Dear Members:

As Andy Williams reminds me each holiday season, “It’s the most wonderful time of the year.” Along with all the parties for hosting and marshmallows for toasting that fill the holiday season with joy, I also enjoy taking the time to reflect on where we’ve been and where we’re going. And, as I do so for your Corporate One, I am grateful to once again report success and growth for 2014 and great opportunities for 2015.

If you ask me, among Corporate One’s biggest successes in 2014 were our initiatives to build engagement with our membership—by being where you were, hosting events on the hottest topics and soliciting your feedback so Corporate One can improve in the ways you need.

2014: Celebrating the numbers

Integral to any corporate credit union is its ability to remain financially strong for its member owners. As we entered 2014, our goal was to further strengthen our corporate by well positioning you, our members, from an earnings and capital perspective. Thanks to strong earnings of $8.0 million as of Nov. 30, 2014, Corporate One has increased our reserves and undivided earnings (RUDE) by $7.3 million from December 31, 2013, to a total $51.7 million. As a result, we still hold the most total permanent capital dollars of any corporate credit union in the nation, which includes our RUDE and $218 million in total perpetual capital. And, we continue to exceed all of National Credit Union Administration’s (NCUA’s) required capital ratios as of Nov. 30, 2014, which puts us in a great position to meet all regulations being phased in within the coming years.

In addition to attending nearly 10 regional and national credit union industry events, we significantly boosted our events and education programming. In 2014, Corporate One hosted more than 23 live events and 19 live webinars, reaching hundreds of credit union members at hundreds of member institutions across the country on a wide variety of topics, including EMV, ACH Origination, and Investments and Liquidity options. (Read more in this month’s Corporate One’s training and outreach review article.) Best of all, these events were a two-way street: we were able to learn the challenges you're facing on certain issues, such as understanding new regulations or technologies better and what we can do to make your lives easier. And, this is right where we want to be as we step into the future—responsive to your needs to help you succeed and serve your members.

And, there is no better way for us to remain informed of your needs and how we are doing in serving you than through our recently instituted Net Promoter Score (NPS) program. This program allows us to capture member feedback through a formalized process that enables member-driven action and results. NPS has been used by many other credit unions and companies worldwide to accurately meet their customers’ expectations. We launched our program in October with our annual CEO Membership Survey, which is still ongoing, and we have received some great feedback. I, along with Corporate One’s Executive Leadership Team, have had the opportunity to speak with several member CEOs, and have had some very thoughtful, open and productive conversations. I’ve truly enjoyed the chance to hear about what we are doing well for you and where we are missing the mark.

We still have surveys going out, and final reminders will be sent in January to gather any feedback from those of you who may have not had the chance to respond the first time around. I humbly ask that you spend the five minutes it takes to complete the survey should you receive one. It is your chance to tell us what you need from Corporate One and how we can work better for you. And, we hope you’ll respond as we add implementation, investment and other surveys to our NPS program throughout the coming year.

In 2015, we want to keep the conversation going. We like what we are hearing on the road, at events and through your feedback. And, we aren’t shying away from the tough stuff. As your corporate partner, it is important for us to maintain an accurate pulse on the products and solutions you desire. Having such opportunities to increase engagement and build rapport with our members has fueled our 2014 achievements and contributed to our 2015 strategic plan in many meaningful ways. We have an ambitious events and training calendar for the upcoming year. In fact, we’re adding a new layer to our engagement plan as we are coming to you and your area. Look for our announcements as we will be partnering with Chapters and/or holding stand-alone events in major cities throughout 2015. We want to treat you to lunch or dinner, provide prizes for your attendance, and have opportunities to speak with and listen to you on current topics to better help you succeed.

You will have plenty of opportunities to learn from us and talk to us to make sure you can get the greatest value out of your membership in Corporate One in the New Year. I hope our paths cross, but should you ever need to contact me, you don’t have to wait for an event registration. Please contact me at

Until then, enjoy this “hap-happiest season of all.” Happy holidays and best wishes for much success in 2015!

Lee C. Butke